| |
|
Dear Pepsi-Cola Company,
It has come to my
attention, through many amorous hours of watching television, that almost
every advertisement I saw did not sell their intended product. I mean, of
course, that they were selling their product, but through another vector.
Everything advertised was being sold through sex. From shaving cream to the
coolest mint flavored gum, promises of sexual invite beat my brain into a
mush. It was as if the television set had declared war on my teenage
hormones.
One of these ardent commercials was your latest
ad for your soft drink. It featured Britney Spears in bare midriff dancing
around like there was no tomorrow. Quite frankly, I dont think Ms. Spears
can dance worth a can of beans, nor do I think she can sing either, but I
will admit she is quite attractive. Being a female myself, I want to reassure
you that I have no qualms about my own personal appearance. This is not
jealousy letter writing. This is constructive criticism.
I know all of you at the company in charge of advertisement are just trying
to make a living. And sex sells, I admit that. Sex sells wonderfully. So
fine. Great. Britney Spears is on television, singing your theme song,
working her all-American blond-haired, blue-eyed ass to sell as many cans of
Pepsi to as many horny males as possible. So here's my point:
If you can target male audiences, why not target
women?
I know I wouldnt mind seeing someone like
Ricky Martin shake it. Truthfully, it wouldnt convince me to buy your product
because I dont consume carbonated beverages, but I know many females who
would be swayed by the lure of a scrumptious male singing and dancing to the
tune of Pepsi. It gets annoyingand a little insultingwhen youre watching
television and theres so much for men to gawk at and nothing for women. I
like to gawk. I like to drool. I have hormones, too.
So basically, my point is that if you are going to be exploiting sex to sell
your product, at the very least dont discriminate. Give us all a little bit
of that eye-candy, have a little faith in the female gender as target
audiences, and remember what I said about Ricky Martin. (Nudge, nudge. Wink,
wink.)
Sincerely Yours,
Elizabeth
Shaheen
|
|
